top of page

1:1 CEO Strategic Coaching Focused On Getting You To The Exit 

The Surf Method

Having grown a startup from a garage to over $80 million in sales and achieved a successful exit, I developed the SURF method to encapsulate my system for success.

1:1 CEO Strategic Advice 

You're on an island, often with nobody to give real advice. I have been there and know your pain points.  

DSC_3208_019.jpg

Wisdom From A Founder Who Has Been There And Knows Your Challenges

Surf Lab is my way of giving back and having a little fun. I can relate to all you founders and leaders who are grinding away, building your company, because I have made every mistake you have made. I've been in the trenches and understand your challenges—whether it's having $1 million locked away in your garage, facing cash flow issues at $5 million in sales, or expanding warehouses and systems at $50 million in sales. I know your situation in a way that elite business gurus don't and can't.

 

Selling your business should be your ultimate long-term goal. I can get you there!

new-air-luke-peters-1000x670-1_edited.jp

I know Your Pain Points 

Who do you turn to for unbiased, real business advice? If you're facing cash flow issues, sales challenges, marketing questions, or supply chain disruptions, you may be receiving conflicting feedback from your advisors. I can help you put all the pieces together because I have been in your shoes.

Its All About the EXIT

Surf Lab has the sole focus of being your 1:1 strategic advisor and getting you and your business performing in a way that best sets you up for a life changing sale and exit. 

Focus On True Value

Most consultants have never been in your shoes.  They often focus on metrics and systems.  These are important, but you need to build enterprise value by building your brand and your value to the customer.

The Key Business Levers To An Exit

How do you decide which initiatives to focus on? Are you sure the company is working on the most important things (MITs)? Are you satisfied with your SWOT analysis and yearly planning goals? I dive deep into your goals.

The Best Talent Network

When your building towards an exit you need experts.  We bring in the best M&A professionals in accounting, legal, banking, and exit structure. 

Your 1:1 Strategic CEO Advisor 

600 Million In Sales

Mid 8 Figures Exit

7

Business Value Levers

20+

Years of Experience building just like you.

20160722_195649.jpg

Built by You, Guided by SurfLab to Success

Strategic Planning

Discover which levers to focus on from a founder-operator's perspective. Choose the right business operating system. Understand the constraints within your business. Develop a three-year plan that guides you to a successful exit.

Business Valuation

Build with the end in mind. What drives valuations for investors and private equity? Obtain the right guidance to ensure you're creating genuine organizational value.

Time To Exit

When you're ready to sell, you'll be guided by leading consultants, lawyers, and bankers to successfully close your deal.

7L7A3050_edited.png

Schedule a 15-minute call to learn more.

Limited to just 4 concurrent CEO clients—secure your spot now!

bottom of page